Banca de QUALIFICAÇÃO: ALEX FABIANO DE SOUZA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ALEX FABIANO DE SOUZA
DATE: 22/09/2022
TIME: 10:00
LOCAL: online
TITLE:

Case study on the management of innovation in a Brazilian company in the logistics sector

KEY WORDS:

Innovation. Logistics Sector. Innovation management. Innovation programs. Improvement continues. Innovation Octagon.

PAGES: 888888
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

In the logistics sector, continuous service advancement through innovation is essential for companies to remain profitable in the market. In addition to updates about standards, regulations, and other conjunctural issues, innovation is required to serve customers better and remain competitive. Much of this competitiveness falls on the management that must be focused on innovation. Encouraging the generation of ideas within companies to solve problems and the development of new products and process improvement are examples of how management focused on innovation can generate customer satisfaction and consequent market gain. In this context, this study aims to identify the innovation management profile of a company that operates in the Brazilian logistics sector, presenting this profile considering relevant theoretical foundations for analysis as well as a reflection on business practices. Based on the Innovation Octagon, an analysis is proposed that seeks to present the innovation management profile of the company studied. It is also expected to promote a reflection on organizational practices aimed at promoting innovation as a continuous process of improvement in companies.

BANKING MEMBERS:
Presidente - 2059807 - DARLINTON BARBOSA FERES CARVALHO
Interno - 1211816 - FABRICIO MOLICA DE MENDONCA
Externo à Instituição - FABIO CORREA
Externo à Instituição - EDILSON DA SILVA PEDRO
Externa à Instituição - KAMILA VELOSO COURA