Banca de DEFESA: ALEX FABIANO DE SOUZA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ALEX FABIANO DE SOUZA
DATE: 25/11/2022
TIME: 16:00
LOCAL: online
TITLE:

Case study on the management of innovation in a Brazilian company in the logistics sector

KEY WORDS:

Innovation. Logistics Sector. Innovation management. Innovation programs. Improvement continues. Innovation Octagon.

PAGES: 92
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

In the logistics sector, continuous improvement in the provision of services through innovation is essential for companies to remain competitive in the market. Encouraging the generation of ideas within companies to solve problems and the development of new products as well as process improvement are examples that portray how management focused on innovation can generate customer satisfaction and consequent market gain. In this context, this research proposes to elaborate proposals, recommendations or referrals to improve the innovation program of a reference company in the Brazilian logistics sector and its management. Based on the Innovation Octagon, an analysis was carried out that presented the innovation management profile of the studied company. Through documental, bibliographic research and effective participation in an innovative program, a reflection on organizational practices aimed at promoting innovation was promoted. The present research made it possible to understand that innovation, through innovative management, if understood and practiced in all its aspects, generates value both for the company that increases its power of competitiveness, and for the customer with more attractions for them. The results showed that, in general, practices aimed at managing innovation in the company already meet most of the requirements and are structured. However, although the innovation theme is in an advanced process in the company, there are points for improvement in the development of both the management and the execution of innovative projects.

BANKING MEMBERS:
Interno - 1211816 - FABRICIO MOLICA DE MENDONCA
Interno - 2059807 - DARLINTON BARBOSA FERES CARVALHO
Externo à Instituição - FÁBIO CORRÊA
Externo à Instituição - OTÁVIO AUGUSTO MORAIS ARANTES
Externo à Instituição - JOAO PAULO LEONARDO DE OLIVEIRA - UEMG