Banca de DEFESA: ANA CLAUDIA DUTRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANA CLAUDIA DUTRA
DATE: 25/11/2022
TIME: 09:00
LOCAL: plataforma google meet
TITLE:

Geographical indication for artisanal cachaça from Coronel Xavier Chaves, MG: an analysis of its potential

KEY WORDS:

Cane-liqor; Campo das Vertentes; denomination of origin; indication of origin; artisanal product 

PAGES: 122
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Setores Específicos
SUMMARY:

Sugarcane cultivation represented an important historical and economic activity in Brazil. From sugarcane came the cane liquor or artisanal cachaça, a beverage with great appeal for the protection of their way of making. Considering it, the Geographical Indication (GI) emerges as an opportunity to spread artisanal cachaças recognition around the country and abroad. Despite Brazilian potential for many GI to artisanal cachaças, only three GIs are granted for the product in the country. Coronel Xavier Chaves has been recognized to produce artisanal cachaça, in this way the aim of this work was to verify the potential of this municipality to acquire the GI registration for its produced cachaça. So, was obtained: the perception of the producers related to the GI using field research; the recognition of the notoriety of cachaças by survey research; the identification of the GI modality most appropriate, using the information acquired from the producers and the municipality; the investigation of institutions capable of acting in the IG requested; and, finally, a proposal of a specification booklet. About 80% of the producers maintain a family tradition, producing around 156,000 liters of artisanal cachaça by year. There are pieces of evidence illustrating the existence of know-how associated with artisanal cachaça production through generations. This municipality has the oldest mill in operation in Brazil, where nine generations before, produces cachaça. The cachaça of Coronel Xavier Chaves appears recurrently in national quality rankings of cachaças suggesting notoriety and quality. Despite all indicators that the municipality has a great potential to obtain the GI seal, there are two significant obstacles to reaching it. First, is the absence of an association of the producers of artisanal cachaça. Second, and consequently, the weak connection among producers. Even though the great advantages of a GI for artisanal cachaça of Coronel Xavier Chaves municipality, it will be not possible without local institutions' assistance to the producers to solve these obstacles and only after, to offer its benefits to the municipality.

BANKING MEMBERS:
Presidente - 1601005 - ANDERSON OLIVEIRA LATINI
Interno - 1211816 - FABRICIO MOLICA DE MENDONCA
Externo à Instituição - JOAO ROBERTO MARQUES LOBO - SEBRAE
Externo à Instituição - EDUARDO MEIRELES - UEMG
Externo à Instituição - CARLOS HENRIQUE SABINO CALDAS - UEMG