Banca de DEFESA: GILMAR CANDIDO RODRIGUES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GILMAR CANDIDO RODRIGUES
DATE: 29/08/2023
TIME: 14:00
LOCAL: Campus Cetan
TITLE:

Diagnosis of the potential for registering a Geographical Indication: the art in the straw of Cipotânea. 

KEY WORDS:

Geographical Indication; Handicrafts in corn straw; Cipotânea.

PAGES: 171
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

The Geographical Indication (GI) is an industrial property instrument that seeks to identify the origin of a particular product or service. Its registration recognizes reputation, qualities or characteristics that are attributed to the place of origin, through natural and human influences. This collective protection tool can promote regional development and preserve local traditions, conferring benefits to both producers and the region, as long as there is an efficient structural arrangement. This work aimed to analyze the potential of the municipality of Cipotânea to be recognized as a Geographical Indication for handicrafts made of corn straw. To this end, a qualitative research with a descriptive and explanatory approach was carried out, adopting the case study strategy for the collection and analysis of information, given the need for interaction between the researcher and the actors of the investigated region. The survey of the necessary requirements to obtain the geographical indication registration occurred based on the methodology adopted by SEBRAE entitled "Guide for the Diagnosis of a Potential Geographical Indication", which consists of the application of a questionnaire with open questions that allow the analysis of the product's reputation and its association with the region, information about the territory, the representative entity, the actions of institutions and producers, as well as the survey of local historical, cultural and socioeconomic characteristics. As for the results, even though the region has a certain reputation, the supporting documents, considering the quantitative and qualitative aspects of the sources, are insufficient to consolidate the characterization of the notoriety of the Cipotânea region linked to the corn straw handicraft. Furthermore, the diagnosis identified certain weaknesses in certain aspects, such as the scarcity of associative and cooperative practices among the artisans. However, elements were identified that may favor the implementation of a Collective Brand, whose feasibility study was suggested for future research.

 

BANKING MEMBERS:
Presidente - 1211816 - FABRICIO MOLICA DE MENDONCA
Interno - 1885667 - PAULO HENRIQUE DE LIMA SIQUEIRA
Interno - 1601005 - ANDERSON OLIVEIRA LATINI
Externo à Instituição - JOAO ROBERTO MARQUES LOBO
Externo à Instituição - EDUARDO MEIRELES - UEMG