Banca de DEFESA: PAULO MARCIO LARA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : PAULO MARCIO LARA
DATE: 15/12/2023
TIME: 15:00
LOCAL: Universidade Federal de São João del Rei
TITLE:

ANALYSIS OF INDICATION OF ORIGIN OF THE PEWTER HANDICRAFTS FROM SÃO JOÃO DEL REI- MG

KEY WORDS:

Geographical Indication; Indication of origin; Pewter; Handcrafts; São João del Rei

PAGES: 85
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Empresas
SUMMARY:

The Geographical Indication (GI) is a legal institute for the protection of products and or services that have differentiated qualities resulting from the originating geographic environment and have the potential to generate many benefits, encouraging local development. The pewter handcrafts of São João Del Rei is a unique artistic manifestation, an expression of the identify and culture of the city, characterized by its differentiated production since the 1960s, but maintaining the colonial production characteristics of the 18th century. The recognition of the notoriety of this handcrafts was requested in 2010 and recognized by INPI in 2012. The purpose of this work was to analyze the perceptions of artisans about the results of the registration of indication of the origin of São João del Rei, in the ten years after the registration. To this end, the research adopted a qualitative approach of descriptive nature, with a case study strategy. The data was collected though bibliographical and documentary research, interviews and questionnaires, whit the pewter handcraft producers. In relation to the results obtained, it was found that producers expected the benefits of GI to include increased sales and revenue, the dissemination of craftsmanship, the creation of a strong brand and certification of product quality. For 87.5% of the producers, these results were not perceived. It was found that challenges such as the lack of knowledge about the GI among the population, publicizing the products and the strengthening of associations between producers, with the consequent strengthening of the artisans' association, need to be addressed if the GI is to achieve the expected benefits. However, despite the fact that the benefits have not been perceived, the producers of São João Del Rei's pewter handicrafts consider the registration of the GI to be relevant.

BANKING MEMBERS:
Presidente - 1885667 - PAULO HENRIQUE DE LIMA SIQUEIRA
Interno - 1211816 - FABRICIO MOLICA DE MENDONCA
Externo à Instituição - NICHOLAS JOSEPH TAVARES DA CRUZ
Externa à Instituição - KELLY LISSANDRA BRUCH
Externo à Instituição - JOAO ROBERTO MARQUES LOBO - SEBRAE