Banca de DEFESA: EDER RAIMUNDO SOARES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : EDER RAIMUNDO SOARES
DATE: 04/04/2023
TIME: 10:00
LOCAL: Campus Cetan
TITLE:

Analysis of geographical indications in productive clusters of small and microenterprises in the São João del-Rei – MG microregion

KEY WORDS:

Geographical Indication; Tradition; Culture; Public Power; Value generation; Associativism.

PAGES: 113
BIG AREA: Ciências Sociais Aplicadas
AREA: Planejamento Urbano e Regional
SUMMARY:

This research has the general objective of analyzing the reality of the geographical indications of the micro-reIGon of São João del-Rei, instrumentalized by the Territory and Territoriality dimensions; Historical; Public Power; Value generation; Local Skills; and Collective Actions, in order to verify the performance of this protection mechanism in the territory studied. For this, case studies were carried out that will be developed in two of the three IGs of the microreIGon of São João del-Rei-MG, namely: São Tiago and São João del-Rei. Geographical indications have been considered by the literature as an important tool to boost territorial and economic development, especially in territories formed by small and micro-enterprises. In some cases, it is questioned whether there really is a contribution of a IG in these locations, and to verify this, studies aimed at evaluating IGs are needed, through the creation of appropriate methodoloIGes capable of understanding the reflexes of this protection mechanism to the reality of the territory. The research can be classified as qualitative and a questionnaire with 27 questions was elaborated, depending on the items to be investigated. The nature of the methodoloIGcal objectives of this study is classified as explanatory and descriptive. As a categorical point, it was found that although the two IGs studied responded to the appeal of distinction in an increasingly competitive scenario, there seemed to be some points of view or arrangements that differentiated them. Both had important issues in meeting the proposed dimensions, which were reflected in the outlining of the strateIGc planning of the associations that represent the IGs. A structural particularity was noticed between the IG of São João del Rei, which manufactures handcrafted pieces in tin, in relation to the IG of São Tiago, which manufactures biscuits, which is evident throughout the study. This study demonstrated whether in the two IGs, through the results obtained, the IG seal, by itself, was or was not able to leverage income and quality of life for producers and the local community. It will also highlight the importance of marketing strateIGes that are necessary to boost the IG seal beyond the territory, and that carry with it the most important aspects that the seal provides, namely, the history, culture and tradition that are present in the products manufactured. 

BANKING MEMBERS:
Presidente - 1211816 - FABRICIO MOLICA DE MENDONCA
Interna - 1803310 - PATRICIA ALVES ROSADO PEREIRA
Externo ao Programa - 2059807 - DARLINTON BARBOSA FERES CARVALHO
Externo à Instituição - EDUARDO MEIRELES - UEMG